Babyloss awareness week

A story for Babyloss Awareness Week

Today marks the start of Babyloss Awareness Week here in the UK. To help raise awareness of the impact of pregnancy loss, we’re launching the animation below which we’d love you to share with your family and friends.This short animation, illustrated by Emma Plunkett and voiced by Amy Swales, who have both experienced miscarriage, highlights how difficult the experience of loss can be and how important having someone to talk to can be during this time. For more information about how the Miscarriage Association can help those affected by a loss, visit: #babylossawarenessweek #babyloss #blaw16

Posted by The Miscarriage Association on Sunday, 9 October 2016


This animation has had 220K views on Facebook and was a finalist in the 2018 Charity Film Awards. Emma was commissioned by Joanna Duchesne, Managing Director at The Service, to illustrate this animation for The Miscarriage Association, for baby loss awareness week. First off, Emma created the look, with pen and ink drawings over watercolour backgrounds. She then developed the story board alongside the client. Joanna produced the film and Amy Swales did the voice over.

Leave a Comment